Ebook "Advertising and promotion" an integrated marketing communications perspective by George E. Belch, George E. Belch download MOBI file format


Advertising and promotion

Book description:

Edition description:
4th ed. of "Advertising and promotion".
Publisher: Includes bibliographical references (p. 725-743) and indexes.Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995..
Date: 1998.
Place: Boston, Mass
The book was published in 1998
Language: English

Belonged to:
"Irwin/McGraw-Hill series in marketing" serie.

This book describes the following items:

Advertising., Sales Promotion., Communication In Marketing., Publisher: Includes bibliographical references (p. 725-743) and indexes.Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995..
Date: 1998.
Place: Boston, Mass
Edition description:
Includes bibliographical references (p. 725-743) and indexes.Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Identifiers:
ISBN 10: 0256218994

Number of pages: 762
Language: English

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